New York Times: Zynga the new Google of games?

Familiar with Farm Ville or Mafia Wars? Did you happen to hear this from you friends -- "It's time to harvest my crops," "Add me to your neighbor," "send me some gifts," or "Add me to your clan." This are just some of the popular Facebook game applications that we almost see in our wall or your friends wall. A big applause to Mark Pincus, C.E.O. of Zynga, the man behind those popular games. A 44-year old founder who aims to build an online entertainment empire as important as Google is to search and have made New York Times focus their attention to the company.

(Zynga's FrontierVille game, which was released only on June 9, already has 20 million players. The company makes money, by and large, only when users pay real money for virtual goods.)